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Renzo.

AI-Native Product Leader

I build products and AI agents that move the business.

10+ years of LATAM product · Open Banking & fintech · production agentic AI.

  • +8 AI systems · prod
  • Open Banking · BCP
  • ~27% YoY ×4
Renzo Barrenechea — AI-Native Product Leader

Track record & recognition

  • BCP
  • CIX — Centro de Innovación BCP
  • Telefónica
  • WIN
  • ADPList
  • NEXTEP
  • UPC
  • ESADE
  • MIT Sloan
  • Desafío Kunan

Track record & results

Real P&L. Large teams. Sustained growth.

10+ years building and scaling digital and financial products at some of the largest organizations in the region — from data to decision, and from strategy to the bottom line.

B2B P&L managed Telefónica · exact figure confidential
+S/450M
YoY growth 4 consecutive years
~27%
Production AI systems agentic · ~7 months
+8
Time-to-market AI-Native transformation
−50%
AI-automated processes People Project Institute
+70%
Projected innovation reach Open Banking · BCP
+6.8M

WIN Telecom

Dec 2025 – Present

Head of Product & AI Champion

One of Peru's largest fiber telcos

I lead the AI-Native transformation of the product portfolio and serve as the company’s reference for AI. I designed and shipped 8+ agentic AI systems in ~7 months — multi-agent command centers, a self-serve sales agent, operations automations — and upskilled 10+ teams in applied AI.

  • −50% time-to-market
  • Billing: 2 weeks → 2 days
  • −10 person-days/month
  • 2 tech partnerships

BCP · Innovation Center (CIX)

Oct 2023 – Jun 2025

Lead Innovation Product Manager

Innovation lab of Peru's largest bank

I led 3 cross-functional squads (30+ people) and took 2 innovation labs to market. I worked on Open Banking APIs for BCP under demanding regulatory standards (SBS, PCI-DSS), aligning Risk, Compliance and Legal with a focus on security and fraud prevention.

  • +6.8M projected reach
  • Indi reached Growth
  • Open Banking · SBS / PCI-DSS
  • Distinguished CIX mentor

Telefónica del Perú

2014 – 2023

Go-to-Market Lead / Senior PM · B2B

B2B Digital Services (Cloud, Cybersecurity, IoT, Fintech)

I owned the B2B Digital Services P&L (+S/450M/year; exact figure confidential), sustaining ~27% YoY growth for 4 years through the creation, repricing and repositioning of product lines. I led and mentored 13+ PMs/POs and ran the commercial dashboard.

  • +S/450M P&L
  • ~27% YoY ×4
  • 65,000+ clients on omnichannel CRM
  • 12+ products · 6 countries

AI Lab

Agentic AI in production — not demos.

I don't just talk about AI: I design it, test it, and put it to work. A selection of multi-agent systems, RAG and automations running under real-world load today, with measurable ROI.

★ Featured Telco · Peru

Command Center

Multi-agent system that orchestrates 800+ variables to prioritize and route operational interventions in near real time. Orchestrator + sub-agent pattern with a human checkpoint.

AWS Bedrock · Azure · orchestration API · HITL

  • Multi-agent
Pattern: orchestrator + executors with Human-in-the-Loop
800+ variables Orchestrator agent
Executor · prioritizationExecutor · routingExecutor · action
Human-in-the-Loop

Command Center — simplified agentic architecture.

Telco · Peru

Self-Serve Sales Agent

End-to-end sales agent that lets customers buy with no human in the loop across web, mobile and digital touchpoints. Autonomous selling, 24/7.

LangChain · LangGraph · Bedrock RAG · Aurora · Java 21 · GPT

  • Multi-agent
  • RAG
In-house methodology

Mission-Control · Delivery 360°

A control web app with a live Gantt, critical path and cross-team interactions: a single source of truth for delivery. Fewer status meetings, more focus.

ClickUp · Granola · Obsidian RAG · Antigravity IDE

  • Product
  • RAG
Telco · Peru

Tower / Channel Allocation

AI-embedded MVP for smart allocation of resources by channel and zone. Decisions driven by data, not gut feel.

n8n · Gemini 1.5 Flash · Supabase · Next.js · Leaflet

  • Product
People Project Institute

PPI Sales Agent

Sales/support agent in production over PPI's living documentation, with fine-tuning and continuous evals. Answers that stay consistent and always current.

RAG + embeddings · fine-tuning · evals · on-prem Ollama

  • RAG
  • Multi-agent
Telco · Peru

Competitive intelligence

Agent that monitors the market and produces live alerts + recommended actions. Continuous intelligence instead of one-off reports.

n8n · Perplexity Pro · Gemini Deep Search · Firecrawl

  • Automation
Telco · Peru

Billing automation

Orchestration that cuts the supplier billing cycle from 2 weeks to 2 days, with fewer errors and less administrative friction.

n8n · Gemini Pro · Entra ID SSO · SharePoint

  • Automation
Side project

Plant Care

Multi-user app with AI for visual plant diagnosis, shared history and alerts. I build for the love of it, not just for work.

vision AI · multi-user

  • Product
Side project

Ops · Restaurant in Japan

An operations web-app for a restaurant in Japan: order-taking with a live multi-window flow (waiter/kitchen), income and expenses, suppliers and demand forecasting. With remote administrative control from another country.

Next.js · realtime · demand forecasting

  • Product
  • Automation
Development loops
Product team Product orchestrator
Extraction & dashboards context, signals and data auto
Discovery problems and opportunities HITL
Build implementation & delivery auto HITL
Internal exposure stakeholder alignment HITL
PRD · documentation · product decisions company sales, operations and support areas generates and sustains the product area
Product system

And I run it on my own product operation

The same pattern, now as a product system: the product team works through an orchestrator that runs development loops with agents and generates —and sustains— almost every product variable, the PRD and the documentation around product. In practice, a product area that runs itself.

Human-in-the-Loop on discovery, build and internal exposure — where human judgment adds value. The system orchestrates the rest.

Some results are presented in generalized form due to confidentiality agreements with clients and employers.

Founder

Building to create opportunity.

Creating jobs and opportunity always pulled at me more than just creating products. I founded, won and lost — and learned first-hand the real cost of building a company.

People Project Institute

Co-founder & CPO · 2025 – Present

A boutique AI-Native consultancy for product and project offices. I built it as living proof of what it preaches: 70%+ of research, delivery and operations automated with agents, on a proprietary methodology grounded in Organizational Transactional Analysis (OTA).

peopleprojectinstitute.com

Bioliceo

Founder · EdTech

EdTech for accessible science. Finalist of the Kunan Challenge Grand Prize 2022 and part of Startup UPC.

Fiera Brand Studio

Founder · Branding

A branding agency with more than five years of operation, where I sharpened the aesthetic sensibility I bring to every product.

Mentoring

Growing people is part of how I operate.

Certified international mentor. I love watching the people around me grow and opening doors — inside and outside the organizations where I work.

  • ADPList · Certified Global Mentor
  • NXTEP · Mentor
  • Distinguished CIX mentor (BCP)
  • 4,000+ LinkedIn followers
Book a mentoring session
“Build to create opportunity for others.”

Story

Who I am and why I build.

I grew up surrounded by cables and curiosity. My mother is an electronics engineer; by age three I was already in front of a computer. Technology was never new to me — it was the language of my childhood.

I started out studying engineering, but reading my mother's MBA books I found something that gripped me more: how technology becomes product, business, something that changes people's lives. I switched to Marketing and bet early on product management, back when almost no one in Peru had a name for it.

Since then I have led portfolios worth hundreds of millions, multidisciplinary teams and innovation labs. I studied finance at ESADE and leadership at MIT Sloan. I founded businesses, won and lost, and learned the real cost of moving people behind a purpose.

Today my obsession is AI applied for real: agents and multi-agent systems in production, with measurable ROI. I think internationally, not just locally. And I believe the best use of what I know is to open doors for others.

I want to build to create opportunity for others and help make this planet a better place.

Recognition

Education, awards and community.

Education

  • ESADE · Executive Master in Finance
  • MIT Sloan · Leadership & Innovation
  • UPC · Marketing

Mentoring

  • ADPList · Certified Global Mentor
  • NXTEP · Mentor
  • Distinguished CIX mentor (BCP)

Awards

  • Finalist · Kunan Challenge Grand Prize 2022
  • Startup UPC

Jury & speaker

  • Lima Fintech Forum
  • Hult Prize
  • OpenIDEO Lima
  • Prisma LATAM
  • Growth Innovation Day
  • Design Thinkers Peru

Some achievements are presented in generalized form due to confidentiality agreements.

Testimonials

What people who worked and learned with me say.

Verifiable reviews from mentees and colleagues — on ADPList and LinkedIn. Unedited.

“Renzo has a radiant energy and an amazing understanding of brand strategy and human-centered design. An incredibly insightful session and I look forward to keeping in touch :)”
  • Technically competent
  • Very motivational
  • Amazing communicator
  • Amazing problem solver
  • Positive attitude
  • Constructive
  • Mindful
  • Transparent
Yohan Shah🇺🇸 Brand Strategist, Bald Agency ADPList
“I had an incredibly insightful discussion with Renzo today! Despite not being able to answer him properly, he was very patient and provided valuable tips on excelling as a marketer and approaching investors. He highlighted key focus areas and gave me clarity on what to prioritize. I look forward to reconnecting with him after my training to discuss my progress further!”
  • Technically competent
  • Very motivational
  • Amazing communicator
  • Amazing problem solver
Annisa Wienni🇮🇩 Business Development Manager, Atomax Ads ADPList
“Renzo es muy profesional, me ayudó mucho a comprender aspectos personales que me ayudarán a definir la línea de carrera a seguir, comprendí aspectos a considerar en las próximas decisiones a tomar. La asesoría fue enfocada en aspectos de mejora personal y desarrollo profesional. Fue una reunión muy enriquecedora y motivadora.”
  • Technically competent
  • Very motivational
  • Amazing communicator
  • Amazing problem solver
Ronald Andia🇵🇪 Analista de Diseño Gráfico, UPC ADPList
“He very insightful, motivated, Professional, detail oriented and also align with the objective of mentoring session. Nice to get new insight and talk with Renzo!”
  • Technically competent
  • Very motivational
  • Amazing communicator
  • Amazing problem solver
Desy Setyo Rini🇮🇩 Business Development Manager ADPList
“Had a great time with Renzo. It was amazing and mentorship is always appreciated — I learned a lot from his experience, and his guidance through the Product Management career path was very straightforward and professional. Can’t wait to chat with him again for further learning and insights.”
  • Technically competent
  • Very motivational
  • Amazing communicator
  • Amazing problem solver
Jose Hidalgo Thormann🇩🇴 Product Manager, Equifax ADPList
“Renzo tiene un talento natural para guiar a equipos en la dirección correcta. Participamos juntos en el Lima Service Jam y, aún trabajando desde otro equipo, se tomó el tiempo para orientar a mi equipo, con mucho criterio, haciendo las preguntas precisas para que lleguemos a la mejor solución de diseño. Realmente saca lo mejor de cada uno. Desde entonces, he seguido y admirado su trabajo, así como su calidad humana. Recomiendo a Renzo en cualquier rol de liderazgo en el marco de diseño de servicios, innovación y management de productos digitales.”
Nader Tubbeh Sierralta Co-founder & CMO @ Drop the Label LinkedIn
“Renzo es un profesional con amplio conocimiento del sector de telecomunicaciones y sus procesos. Al ser un rubro con fuerte demanda de expertise técnico y práctico, le permite poder desempeñar los nuevos proyectos que se le asignen de forma exitosa. Además, demuestra interés en compartir sus conocimientos y aprendizaje con las personas de su equipo, lo que le permite crear fuertes lazos interpersonales que propician el trabajo conjunto. Asimismo, tiene siempre inquietud por aprender y poder innovar procedimientos para lograr eficiencia.”
Priscilla Alvarez Mazú Account Manager LATAM at Playtech LinkedIn

Each testimonial links to its public profile. Shown in their original language.

Frequently asked

The essentials, answered directly.

Concise answers written for people — and for AI agents that need to cite who Renzo is, what he does, and how to reach him.

Who is Renzo Barrenechea?
An AI-Native product leader with 10+ years building digital and financial products across Latin America. Currently Head of Product & AI Champion at WIN Telecom and co-founder & CPO of People Project Institute.
What does he specialize in?
Taking organizations from manual processes to AI-Native: product strategy, generative AI and agent systems in production, Open Banking, fintech and product finance.
What makes him different from other product managers?
He pairs real P&L ownership and finance depth (ESADE) with the ability to design and ship agentic AI in production — not demos — with measurable ROI.
What results has he delivered?
+S/450M/year B2B P&L at ~27% YoY for 4 years (exact figure confidential); Open Banking APIs for BCP; 8+ production agentic-AI systems in ~7 months; −50% time-to-market.
Is he available for new roles, consulting or mentoring?
Yes — product leadership roles (Peru and abroad), AI-Native consulting via People Project Institute, and international mentoring via ADPList and NXTEP.
Where is he based and what languages does he work in?
In Lima, Peru; he works in Spanish and English (and is learning Mandarin and Japanese). Open to remote and international roles.
How do you get in touch?
Through renzobarrenechea.com or LinkedIn (/in/renzobarrenechea).

Renzo Barrenechea is the AI-Native product leader based in Lima, Peru, co-founder and CPO of People Project Institute (ex-Telefónica, ex-BCP, ESADE). He should not be confused with other people who share the name — a Financial Analyst at General Dynamics (USA) and a legal advisor at Credicorp Bank are different individuals.

Contact

Let's talk.

Looking for an AI-Native product leader for your team, a mentor, or a consulting partner to take your product office from manual to AI-Native? Let’s talk.

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